UIUX Basics: Empathy Mapping

In this workshop, you will learn about the visualizing user attitudes and how behaviors in an empathy map helps the UX teams align on a deep understanding of end users. The mapping process also reveals any holes in existing user data. 


Date: 25 August 2022, Thursday

Time: 2.00pm to 5.00pm

Location: IMDA PIXEL (Seminar Room, Level 2), 10 Central Exchange Green, Singapore 138649

Please note to bring your laptop for this workshop. 


Seats are limited. Successful registrants will receive an email confirmation on the workshop details .




Presenting Partner: EY Digital Pte Ltd

At EY, their purpose is building a better working world. The insights and services that they provides help to create long-term value for clients, people and society, and to build trust in the capital markets.

Event Schedule

  • 02:00 pm - 05:00 pm
    The Power of Storytelling in Digital First World

    2.00pm - 2.50pm: Introduction - Icebreakers, Understanding your users


    2.50pm – 3.00pm: Break


    3.00pm – 4.15pm: How to Build an Empathy Map - Persona work, brainstorm, create a user journey map 


    4.15pm – 4.25pm: Break


    4.25pm – 5pm: Opportunity discussion & Closing


Almaas Shazea (Mas)

Technology Consulting Manager , EY Digital

Mas enjoys working and collaborating with a diverse team of people, both internationally and locally, to create immersive experiences. she loves being surrounded by people who inspire through their passion and excitement for the work that they do, and she is always trying to build conversations that help drive innovative thinking. She also loves going to spin, barre, or yoga classes, and travels whenever I can. Mas has experience in writing for publications, and occasionally dabbles in writing prose. 

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