Crafting ARVR Opportunities with Design Thinking

Augmented Reality (AR) and Virtual Reality (VR) are fast becoming a future reality in our worlds. It is estimated that between 2021 and 2028, the global ARVR market is expected to grow more than 800% to more than 250 billion dollars. It is no longer just a technology used within the gaming and entertainment industries but is presenting huge opportunities in transforming the future experience of customers and how they would interact with your business. 


This 3-hr workshop takes you through a broad introduction into the current landscape of existing and upcoming ARVR opportunities. You would also work on a selected problem statement to identify potential ARVR opportunities using the design thinking methodology, essentially crafting a product or service proposition against desirability, feasibility and viability parameters.  


Prior to the start of the workshop, participants will get a chance to try on a ARVR goggle headset to have a sense of the virtual reality. By the end of the workshop, you will be able to prototype your own AR/VR experience. 


Date: 5 April 2023, Wednesday

Time: 1.30pm to 5pm

Location: IMDA PIXEL Seminar Room (Level 2), 10 Central Exchange Green, Singapore 138649




Presenting Partner: PALO IT


PALO IT Singapore Pte Ltd is an international software development and consulting firm with a strong focus on digital and technology innovation. Our approach takes the best of Design Thinking, Agile, and DevOps to help our clients disrupt their industries, reduce their time-to-market, and successfully run their digital transformations. 

Event Schedule

  • 01:30 pm - 05:00 pm
    Crafting ARVR Opportunities with Design Thinking

    1:30pm to 2.00pm        Registration & hands-on VR experience 

    2:00pm to 2.20pm        Introduction to AR and VR 

    2:20pm to 3:00pm        Understand problem space 

    3:00pm to 3:15pm        Break 

    3:15pm to 4:45pm        Ideation, Prototype, Test 

    4:45pm to 5:00pm        Closing 


Yudesh Soobrayan

Head of Tech Innovation, PALO IT

Yudesh leverages over 14 years of experience in technology, leading successful projects in the digital and Capital Markets Technology space to better advise clients on a day-to-day basis and as a Business Development Manager before embarking on his Innovation Journey through Palo IT Innovation Lab.

The combination of Tech and Commercial experience help Yudesh to truly understand his client’s problems and expedite solutions through the Lab and the Hives.

Yudesh is passionate about emerging tech and sustainability and continuously pushes for innovation in this space through the lab and internal initiatives.

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Jeline Lim

Lead Designer, PALO IT

Jeline believes that designs are "Design is not just what it looks like and feels like. Design is how it works”. She likes to challenge herself to work around the problem space.

Over the past 10 years, she has provided her expertise in the area of workshop facilitations - facilitating conversation between stakeholders on projects, and UX/UI design - helping organizations with their product design.  As a consultant, Jeline has worked across various industries in FinTech, Insurance, Government, Healthcare, Startups, and Innovation lab.

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