Roma Menon

User Experience Designer, Ideactio

With a Masters in Communication Design from Pratt Institute in New York, Roma has more than 5 years of professional experience working as a designer in the fields of visual design and service design.

Roma has worked with a variety of clients to co-design and transform industries across multiple sectors and projects, including leisure, food and beverage, media and government agencies. Roma is interested in integrating communication design with human-centred objectives to create and build fulfilling experiences – from digital to physical.

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Koh Bao Yun

Service Designer, Ideactio

Bao Yun has more than 5 years of professional experience working as a multi-disciplinary designer specialised in user-centric design. Graduating as a Chinese Media Communication student, she is effectively bilingual and well equipped with end-to-end skills from conceptualisation to implementation with a strong design thinking approach.

Bao Yun has worked on various projects in different industries from food and beverage, media and government agencies to retail with the aim of deeply understanding its users and landscape, solving problems effectively through service design. Bao Yun strives to create purposeful solutions that drive social changes and inspire connection between communities.

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Katerina Lankisch

Service Designer, Ideactio

Katerina has over 7 years of experience conceptualising, designing and creating user experience solutions for varying products across industries, be it in the online or the offline world. Katerina is an active listener who loves working with people to drive positive changes. A degree in psychology and passion for user experience design helps her bring an enhanced user centric approach and deep research skills.

Katerina has collaborated on developing business strategies and incorporating new companies in the UAE, India and Singapore. Designing functional solutions for people from varying cultural and professional backgrounds, requires a thorough understanding of their needs, pain points, and goals. It has taught Katerina the ‘think globally, act locally’ approach.

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Graphic Designer, Ideactio

Umairah believes that design is not just about the technical skills one may possess. Instead, it is about the ability to observe, empathise and utilise one’s own experience when designing. Having gained 2 years' experience working as a designer in the fields of visual design applying creativity skills, conceptualising & storytelling abilities, she is now ready to embark on new projects.

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