·       2.00 – 2.10 : Warm up exercise

·       2.10 – 2.25: IMDA PIXEL & IDE brief intro

·       2.25 – 2.45: Talk 1: Laying the foundation through service design by understanding your user

·       2:45 – 3.15: Activity 1 - Who is your user?

·       3:15 – 3.30: Break

·       3.30 – 3.50: Talk 2: Identifying opportunities for a seamless user experience

·       3:50 – 4.30: Activity 2 - Where can you enhance the user experience?

·       4:30 – 4.45: Plenary - Sharing by respective teams & discussion

·       4:45 – 5.00: Reflection - Q&A - Closing