2.00 - 2.10pm: Warm up

2.10 - 2.25pm: Activity 01 - How customer centric is our business today & Discussion 

2.25 - 2.40pm: Input/Talk - What are B2B customer journeys & Introduction of CJM Framework Tools

2.40 - 3.10pm: Activity 02 - apply CJM framework to your business context

3.10 - 3.25pm: Break

3.25 - 3.45pm: Case Study Sharing - B2B company transformation (Singapore SME case study)

3.45 - 4.00pm: Input/Talk - Why Customer Journeys 

4.00 - 4.30pm: Activity 03 - Reflection 

4.30 - 4.50pm: Sharing and Discussion  

4.50 - 5.00pm: Resolution and Commitment - next steps and action