Circular Design – Designing Businesses and Products to Create No Waste

This introductory workshop aims to take companies and entrepreneurs across all industries to explore Circular Economy and Circular Design for their products and services. The workshop empowers businesses and product owners with an understanding of circular business models and circular design principles, and introduces different industry case studies, to enable them to accelerate the circular transformation of their business.


At the end of the workshop, participants will leave with a greater understanding of circularity and a tangible, detailed and actionable roadmap for their own circular transformation.


Date: 21 June 2023, Wednesday

Time: 9.30am to 12.30pm

Location: IMDA PIXEL Seminar Room (Level 2), 10 Central Exchange Green, Singapore 138649




Presenting Partner: Chemistry

Chemistry is an independent B-Corp Certified strategic design consultancy, based in Singapore & Amsterdam. Established in 2000 with the belief that great ideas come from the synergy of people, we bring together a diverse and multi-talented team of innovators and designers. We apply design in a system-based way and put people at the centre of our work. We are conscious of the impact we create, for communities, organisations and the planet. Our expertise has been helping companies from a broad range of industries in hospitality and tourism, healthcare and consumer electronics, to rethink their customer experience across all touch points.

Event Schedule

  • 09:30 am - 09:40 am
    Welcome & Registration


  • 09:40 am - 10:00 am
    Introduction to Circular Economy


  • 10:00 am - 10:30 am
    Introduction to Value Hill


  • 10:30 am - 11:00 am
    Introduction to Circular Business Models


  • 11:00 am - 11:15 am


  • 11:15 am - 11:45 am
    Introduction to Circular Design Strategies


  • 11:45 am - 12:15 pm
    Circular Transformation Case Studies


  • 12:15 pm - 12:30 pm
    Wrap up and Q&A



Keith Wong

Lead Consultant, Strategic Design & Venture Architect, Chemistry

Keith believes in the exponential potential of synergising business, innovation and design, to create transformative change and generate lasting value for our partners and clients. By integrating the domain of design strategy with business objectives and adopting a multidisciplinary approach, Keith strives to create thoughtful, holistic and innovative solutions that are desirable, feasible, viable, and ethical.

In 2016, he co-founded and was the Chief Design Officer of Munch Technologies Pte. Ltd., a full-stack AI-enabled food discovery platform that aims to provide true discovery solutions to help users find the perfect dining spot. Continuing to develop his design capabilities and creativity to complement his business and strategic acumen, Keith pursued a Bachelor’s Degree in Design Communication at Goldsmiths, University of London, graduating in 2020 with First Class Honours. Keith also graduated from the d.MBA in 2022.

Keith is a skilled strategist who has extensive experience in successfully guiding diverse stakeholder groups through complex engagements. He has refined this skill working intensively with problem owners from public and private sectors like P&G, Ferrero, Kennametal, and Schroder, as well as solutions providers to uncover new, innovative and viable business opportunities they could explore together.

He is one of the driving forces behind Chemistry’s push towards circular transformation, playing an instrumental role in several circular projects and ventures from fast fashion to the build environment.

Outside of design, Keith is a photography-enthusiast,
a passionate scuba-diver, and an avid music 


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