Keith believes in the exponential potential of synergising business, innovation and design, to create transformative change and generate lasting value for our partners and clients. By integrating the domain of design strategy with business objectives and adopting a multidisciplinary approach, Keith strives to create thoughtful, holistic and innovative solutions that are desirable, feasible, viable, and ethical.

In 2016, he co-founded and was the Chief Design Officer of Munch Technologies Pte. Ltd., a full-stack AI-enabled food discovery platform that aims to provide true discovery solutions to help users find the perfect dining spot. Continuing to develop his design capabilities and creativity to complement his business and strategic acumen, Keith pursued a Bachelor’s Degree in Design Communication at Goldsmiths, University of London, graduating in 2020 with First Class Honours. Keith also graduated from the d.MBA in 2022.

Keith is a skilled strategist who has extensive experience in successfully guiding diverse stakeholder groups through complex engagements. He has refined this skill working intensively with problem owners from public and private sectors like P&G, Ferrero, Kennametal, and Schroder, as well as solutions providers to uncover new, innovative and viable business opportunities they could explore together.

He is one of the driving forces behind Chemistry’s push towards circular transformation, playing an instrumental role in several circular projects and ventures from fast fashion to the build environment.

Outside of design, Keith is a photography-enthusiast,
a passionate scuba-diver, and an avid music 
festival-goer.