Design Thinking for Innovation

As people and businesses, we are able to innovate freely to solve any problem we may face. However, choosing the right solution for us and our business can sometimes be a difficult task. How can we identify the right idea for meaningful innovation? Put on your design researcher hats and join us to learn effective innovation through Design Thinking.


In this workshop, you will learn the principles of design thinking methodology, understand the value innovation brings and what areas it can benefit from it. You will also gain a deeper understanding of how design thinking can induce innovation in businesses and organizations. Practice applying the core stages of design thinking and experience a fresh perspective this methodology step-by-step to help you innovate your business or organization


Date: 9 March 2023, Thursday

Time: 2pm to 5pm

Location: IMDA PIXEL Seminar Room (Level 2), 10 Central Exchange Green, Singapore 138649




Presenting Partner: Ideactio


Ideactio is a Singapore based Service Design and Innovation consultancy. Driven by deep user research, it has helped Singapore SMEs, startups and the public sector in strategic & transformational projects. It applies principles of user centered design and strategic foresight to make organizations digitally ready.

Event Schedule

  • 02:00 pm - 05:00 pm
    Design Thinking for Innovation

    2.00 - 2.30pm: Introduction and  warm up

    2.30– 2.45pm: Introduction to “LOOK” stage + Q&A

    2.45 – 3.05pm: Activity 01

    3.05 – 3.20pm: Break 

    3.20 – 3.30pm: Introduction to “THINK” stage + Q&A

    3.30 – 3.45pm: Activity 02

    3.45 – 4.00pm: Introduction to “MAKE” stage + Q&A

    4.00 – 4.40pm: Activity 03

    4.40 – 5.00pm:  Plenary session + closing 


Roma Menon

User Experience Designer, Ideactio

With a Masters in Communication Design from Pratt Institute in New York, Roma has more than 5 years of professional experience working as a designer in the fields of visual design and service design.


Roma has worked with a variety of clients to co-design and transform industries across multiple sectors and projects, including leisure, food and beverage, media and government agencies. Roma is interested in integrating communication design with human-centred objectives to create and build fulfilling experiences – from digital to physical.

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Katerina Lankisch

Business and Service Designer, Ideactio

Katerina has over 7 years of experience conceptualising, designing and creating user experience solutions for varying products across industries, be it in the online or the offline world. Katerina is an active listener who loves working with people to drive positive changes. A degree in psychology and passion for user experience design helps her bring an enhanced user centric approach and deep research skills. 


Katerina has collaborated on developing business strategies and incorporating new companies in the UAE, India and Singapore. Designing functional solutions for people from varying cultural and professional backgrounds, requires a thorough understanding of their needs, pain points, and goals. It has taught Katerina the ‘think globally, act locally’ approach.   

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