Roma Menon

User Experience Designer, Ideactio

With a Masters in Communication Design from Pratt Institute in New York, Roma has more than 5 years of professional experience working as a designer in the fields of visual design and service design.


Roma has worked with a variety of clients to co-design and transform industries across multiple sectors and projects, including leisure, food and beverage, media and government agencies. Roma is interested in integrating communication design with human-centred objectives to create and build fulfilling experiences – from digital to physical.

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Katerina Lankisch

Business and Service Designer, Ideactio

Katerina has over 7 years of experience conceptualising, designing and creating user experience solutions for varying products across industries, be it in the online or the offline world. Katerina is an active listener who loves working with people to drive positive changes. A degree in psychology and passion for user experience design helps her bring an enhanced user centric approach and deep research skills. 


Katerina has collaborated on developing business strategies and incorporating new companies in the UAE, India and Singapore. Designing functional solutions for people from varying cultural and professional backgrounds, requires a thorough understanding of their needs, pain points, and goals. It has taught Katerina the ‘think globally, act locally’ approach.   

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