Data-driven design is often thought of as A/B testing or website analytics, for measuring or evaluating success. But used earlier on, data can also be a powerful creative tool during the discovery and ideation phases of a project.
In this workshop, you will explore new ways to think with data, and learn how it enables more connected, personalised, and anticipatory experiences for people around the world. Through case studies, discussion and structured activities, you will gain new ways to approach creative problem-solving that can be applied to services, products, environments, supply chains, and more.
Date: 19 January 2023, Thursday
Time: 2pm to 5pm
Location: IMDA PIXEL Seminar Room (Level 2), 10 Central Exchange Green, Singapore 138649
Presenting Partner: ThinkPlace
ThinkPlace is a strategic design consultancy with a global network operating across Australia, New Zealand, Singapore, Kenya, Senegal and the USA. For 15+ years, we have been tackling some of the world’s most complex challenges, using design-led human-centred approaches. We design with change leaders from the public, private and the non-profit sector and engage with the complexity and the messiness of real human experiences - how people live, work and play; how people experience products, services, regulations; how they navigate systems they interact with - health, education, energy, economic, regulatory, social welfare, to name a few. Globally, we are a team of over 150 people who are passionate about making the world a better place. ThinkPlace has adopted the 17 United Nations Sustainable Development Goals as our guiding purpose
2.00 - 2.10pm: Introduction
2:10 – 3.00pm Personalised Experiences
3:00 – 3.50pm Connected Experiences
3:50 – 4.05pm Break
4:05 – 5.00pm Anticipatory Experiences
Lillian’s passion is using human-centered, data-driven design for social innovation. Over the last 20 years, she has led teams and designed for a variety of interfaces – first generation dot com websites, desktop and handset operating systems, mobile apps, touchscreen displays, healthcare devices, and natural language interactions. Having lived and worked in North America, Europe and Asia, Lillian thrives in multicultural environments and global teams. Past projects include:
- Designed smarter healthcare systems at IBM, using artificial intelligence
- Created predictive, personalised financial products for Intuit that empower individuals to take control of their own finances
- Developed a social platform for the United Nations to foster peace and intercultural innovation
- Curated design events in New York and San Francisco for SheSays, a global creative network for women
Najjib is a seasoned data and digital professional. He specialises in analysis, data analytics and statistics and has contributed to major transformation programs that require a bended business change, analysis and technical perspective. He has delivered projects with a strong focus on supporting clients to achieve high value outcomes that meets user needs and has done these in large government agencies and departments. He has led scrum teams while coaching teams towards agile delivery.
Najjib’s ability to communicate with both technical staff, end users and business owners is a key skill he brings to customers. He has been able to influence both technical and business users that not all solutions should be technical but can be cultural and vice versa. This has made him adaptable to different situations quickly and proven to stay calm under pressure to manage outcomes.
Najjib has worked with multiple projects that involves the suite of service design including discovery, hypothesis testing and alpha development. He has helped government departments to create from discovery and business requirements to build prototypes on multiple platforms. This included iterations and prioritising features that allows the transition from an MVP to a full solution.
He analyses gaps and overlaps in his work within different areas of the same department and reconciles multiple stakeholders from different projects in trying to understand dependencies that allows for better enterprise solutions. He then developed a future state service design map that allows envisioning of how the business can work using new technological implementations is the future. This includes change management strategies and roadmaps that allows for smooth delivery of products.
Najjib holds Bachelor of Science with Honours from University of Tasmania. He started his PhD at the same university with emphasis on conservation in reconciling conservation needs and farmers. He has published peer reviewed articles in multiple journals. Before starting at ThinkPlace he has worked as a delivery manager and business and data analyst at the Department of Agriculture, Water and Environment and as Economic Analyst at the Australian Bureau of Statistics
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