Design Thinking for Sustainability

In a world where business practices and customer preferences are increasingly shaped by the sustainability agenda, your business cannot afford to be left behind. Regulations are encouraging businesses to be sustainable, and consumers are rewarding businesses that practice sustainability with their purchases and advocacy. In such an environment what is the best course of action for your business?


Come join us in this workshop, specially designed for SBF members. We will handhold and guide you through Ideactio’s systematic ‘Designing for Sustainability Framework’ to unpack your business and uncover opportunities for creating business value through decarbonisation and energy conservation. The framework can also be applied to create new products, services and business models that will make you win in this new era of business.


Date: 7 October 2022 and 28 October 2022

Time: 2.00pm to 5.00pm

Location: IMDA PIXEL (Seminar Room, Level 2), 10 Central Exchange Green, Singapore 138649

Seats are limited. Successful registrants will receive an email confirmation on the workshop details .



Presenting Partner: Ideactio

Ideactio is a Singapore based Service Design and Innovation consultancy. Driven by deep user research, it has helped Singapore SMEs, startups and the public sector in strategic & transformational projects. It applies principles of user centered design and strategic foresight to make organizations digitally ready.

Event Schedule

  • 02:00 pm - 05:00 pm
    Design Thinking for Sustainability

           Introduction to Design Thinking (DT)

           ‘Why’ Design Thinking for Sustainability

           Introducing ‘Designing for Sustainability Framework and Tools’

           Activity 01: Unpack your business from sustainability lens, and uncover opportunities for your business

           Activity 02: Generate and prioritise ideas that will set your business on a journey of sustainable (and profitable) business practices (this could involve processes, products, services and business models)

           Reflection & Resolution: The ‘one change’ I would bring to my business after this workshop.


Nav Qirti

Principal & Sr. Service Designer, Ideactio

Nav is a firm believer in the power of empathy, and this guides him to take the client’s needs as a starting point in any engagement. This creates long-lasting and effective relationships to help navigate growth and innovation together.

He is the founder and principal of Ideactio. He has extensive experience working with Govt sector as well as clients from a diverse range of industries including manufacturing, retail, food, travel, and social sectors.

He also has led successful execution of transformation projects for clients like Singapore Police Force (SPF), Home Team Science and Technology Division (HTX), National Environment Agency (NEA), National Parks Board (NParks), Singapore Tourism Board (STB), Accounting and Regulatory Authority of Singapore (ACRA), TATA Group (multiple companies), DBS Bank, Benjamin Barker, Scanteak, Coopervision, Meyer, PropertyGuru and many more.

He brings together principles of service design and strategic foresight to help people and organizations innovate and transform.


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Celine Oomen

Sr. Service Designer, Ideactio

Celine has more than 10 years of professional experience working as a User Experience Consultant in the fields of Communication Design, Service Design and Branding. 

With experience working across many diverse cultures and regions, Celine worked as a consultant at creative agencies in Europe, Shanghai and Singapore and worked in-house at corporations like Philips and Hilti.

She has worked on projects in a range of industries, from high technology companies to healthcare, from fashion to food and beverage, from consumer goods to real estate. Celine is passionate about design that derives from user insights and the contribution design can make to the well-being of people.

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Sarah Tuke

Landscape Architect, Ideactio

Sarah is a young South African Landscape Architect. Having gained experience as an urban designer and landscape architect, she is currently broadening her grasp on the applicability of design and design thinking to solve problems by taking part in a Masters of Innovation by Design (MIbD) course at our local SUTD. She is passionate about finding ways to aid organisations in making meaningful improvements in the lives of their communities through the spectrum of design, from service design all the way through to spatial design. She believes in the power of human innovation for good and uses design as an engine to realise this belief. 

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