Crafting ARVR Opportunities with Design Thinking 

Augmented Reality (AR) and Virtual Reality (VR) are fast becoming a future reality in our worlds. It is estimated that between 2021 and 2028, the global ARVR market is expected to grow more than 800% to more than 250 billion dollars. It is no longer just a technology used within the gaming and entertainment industries but is presenting huge opportunities in transforming the future experience of customers and how they would interact with your business. 


This 3-hr workshop takes you through a broad introduction into the current landscape of existing and upcoming ARVR opportunities. You would also work on a selected problem statement to identify potential ARVR opportunities using the design thinking methodology, essentially crafting a product or service proposition against desirability, feasibility and viability parameters.  


During the workshop, participants will get a chance to try on a ARVR goggle headset to have a sense of the virtual reality. By the end of the workshop, you will be able to prototype your own AR/VR experience. 


Date: 27 Sep 2023, Wednesday

Time: 2.00pm to 5.00pm

Location: IMDA PIXEL Seminar Room (Level 2), 10 Central Exchange Green, Singapore 138649




Presenting Partner: Palo IT

PALO IT is a global innovation consultancy and Agile software development company dedicated to helping organisations embrace tech as a force for good. They work with clients to rapidly launch products and services, create new business models, and prepare leadership and culture for the future. They are proud to be a World Economic Forum New Champion, and a B Corp-certified company in Singapore and Hong Kong, currently working towards certification across all other locations.

Event Schedule

  • 02:00 pm - 02:20 pm
    Introduction to AR,VR and demo VR experience
  • 02:20 pm - 03:00 pm
    Understand problem space
  • 03:00 pm - 03:15 pm
    Tea break
  • 03:15 pm - 04:45 pm
    Ideation, Prototype, Test
  • 04:45 pm - 05:00 pm


Saleh Osman

Senior Designer, PALO IT

Over the past 8 years, Saleh has crafted intuitive and delightful interfaces across diverse industries such as finance, insurance, various startups, and the government. He works closely in cross-functional teams, including stakeholders, developers and product managers, to ensure seamless integration of design solutions from conception to production. Saleh values the importance of empathy and enjoys collaborating with users and stakeholders through facilitation of design thinking workshops or design sprints. Being able to see users and stakeholders achieve their goals through an intuitive product brings him tremendous joy.

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Inez Yuen

UX Designer, PALO IT

Inez is a UX Designer with a keen interest in human behaviour and emerging technologies. She views the world through the lens of her background in Sociology, which drives her to uncover truths about how human beings move in the world. In a past life, Inez was in events production, but has since moved on from designing experiences for a live audience to experiences for the user. She has worked with diverse range of companies, from startups to MNCs, across sectors like fintech and healthcare.

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