Beyond Reality: AR/VR Unlocked

In a world where reality is limited by physical boundaries, augmented and virtual realities have unlocked new possibilities for businesses across industries. Explore the potential of AR/VR and design innovative solutions that will captivate your customers and transform your business. The session will incorporate a mix of theoretical and practical exercise.


Date: 14 June 2023, Wednesday

Time: 2pm to 5pm

Location: IMDA PIXEL Seminar Room (Level 2), 10 Central Exchange Green, Singapore 138649




Presenting Partner: Aleph

Aleph is a Creative Engineering Company. We help organisations define digital strategies, design, engineer, launch and operationalise digital products at scale. Having led various partnerships and projects delivered for Fortune 500 global companies, we take pride in seeing how great ideas can make meaningful impact to millions of customers through improved experiences and the use of technology.

Event Schedule

  • 02:00 pm - 02:20 pm
    Introductions and icebreakers


  • 02:20 pm - 03:05 pm
    Overview of AR/VR technologies; success & failure stories of real-life implementation


  • 03:05 pm - 03:20 pm
    Tea break


  • 03:20 pm - 04:30 pm
    Defining problem statement with group brainstorming on AR/VR solutions


  • 04:30 pm - 05:00 pm
    Takeaways & Conclusion



Poon Wen

Design Director / Chief Opportunity Officer, Aleph

A multi-disciplinary hands-on Creative Engineer on a mission to craft an inclusive and accessible world through design—Poon makes with heart, through research, strategy, insights and big ideas.


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William Surya

Creative Director, Aleph

A passionate problem-solver at heart—connecting the design thinking mindset to the creative strategy, team operations and experience delivery one pixel at a time.


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