The proliferation of advertising in the rapidly evolving and cut-throat commercial world has led to an increased emphasis in engaging audiences. The advertising scene has seen a widespread interest and adoption of immersive technologies among various consumer brands such as Starbucks and IKEA, to deliver richer experiences for customers.
Join us to find out how immersive technologies have been permeating the advertising and branding industry, and how they can be used to drive your business to success.
Date: 26 April 2023, Wednesday
Time: 2.00pm to 3.00pm
Location: Zoom
Slots are limited. Successful registrants will receive an email confirmation on the webinar registration and details .
| WATCH HERE |
Presenting Partner: Bytedance
Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Helo, and Resso, as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.
Presenting Partner: BuzzAR
BuzzAR, a Singapore-based augmented reality (AR) and AI startup, has raised US$3.8 million in seed funding from F50 Elevate. The round also saw participation from Ian Wilson, former executive of Marina Bay Sands, and Peter Hlavnicka, co-founder of SenzeCare. Founded in 2018, BuzzAR helps retail and commerce firms create personalized and location-based AR experiences for their customers.
Supporting Partner: Enterprise Singapore, Action Community for Entrepreneurship (ACE) & PMO (Smart Nation Office)
2pm – 2.05pm: Opening by Emcee
2.05pm – 2.25pm: Extended Reality for Commerce, Hype or Need?
by BytePlus
2.25pm – 2.45pm: The next gen of e-commerce: MetaCommerce
By BuzzAR
2.45pm – 2.55pm: Sharing on IMDA PIXEL
By IMDA
2.55pm – 3.00pm: Q&A and Closing
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Jeremy is in charge of building technology alliances globally for BytePlus, the enterprise technology arm of ByteDance (parent company of TikTok). The company offers cutting-edge technologies that are driven by computer vision for augmented reality, speech / music / audio intelligence and other advanced video capabilities. Jeremy was formerly a venture capitalist and specialized in data and artificial intelligence segments.
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As a lawyer turned entrepreneur, Bell runs BuzzAR, a Singapore-based metaverse startup. Bell graduated with Masters's degree from UC Berkeley, she studied the intersections between Law and Technology. She serves as the inaugural INTERPOL Metaverse Group of Expert.
BuzzAR is building Enterprise Solutions to equip businesses in co-creating the Metaverse economies. She is passionate about identity, avatar and how to empower people to be the best version of themselves.
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