Future of Commerce Beyond Reality

The proliferation of advertising in the rapidly evolving and cut-throat commercial world has led to an increased emphasis in engaging audiences. The advertising scene has seen a widespread interest and adoption of immersive technologies among various consumer brands such as Starbucks and IKEA, to deliver richer experiences for customers.


Join us to find out how immersive technologies have been permeating the advertising and branding industry, and how they can be used to drive your business to success.



Date: 26 April 2023, Wednesday

Time: 2.00pm to 3.00pm

Location: Zoom


Slots are limited. Successful registrants will receive an email confirmation on the webinar registration and details .




Presenting Partner: Bytedance

Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Helo, and Resso, as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content. 


Presenting Partner: BuzzAR

BuzzAR, a Singapore-based augmented reality (AR) and AI startup, has raised US$3.8 million in seed funding from F50 Elevate. The round also saw participation from Ian Wilson, former executive of Marina Bay Sands, and Peter Hlavnicka, co-founder of SenzeCare. Founded in 2018, BuzzAR helps retail and commerce firms create personalized and location-based AR experiences for their customers.


Supporting Partner: Enterprise Singapore, Action Community for Entrepreneurship (ACE) & PMO (Smart Nation Office)

Event Schedule

  • 02:00 pm - 03:00 pm
    Future of Commerce Beyond Reality

    2pm – 2.05pm: Opening by Emcee


    2.05pm – 2.25pm: Extended Reality for Commerce, Hype or Need?

    by BytePlus


    2.25pm – 2.45pm: The next gen of e-commerce: MetaCommerce

    By BuzzAR


    2.45pm – 2.55pm: Sharing on IMDA PIXEL

    By IMDA


    2.55pm – 3.00pm: Q&A and Closing



Jeremy Ang

Director of Global Technology Alliances, Bytedance

Jeremy is in charge of building technology alliances globally for BytePlus, the enterprise technology arm of ByteDance (parent company of TikTok). The company offers cutting-edge technologies that are driven by computer vision for augmented reality, speech / music / audio intelligence and other advanced video capabilities. Jeremy was formerly a venture capitalist and specialized in data and artificial intelligence segments.

Read more

Bell Beh

Co-Founder & CEO, BuzzAR

As a lawyer turned entrepreneur, Bell runs BuzzAR, a Singapore-based metaverse startup. Bell graduated with Masters's degree from UC Berkeley, she studied the intersections between Law and Technology. She serves as the inaugural INTERPOL Metaverse Group of Expert.


BuzzAR is building Enterprise Solutions to equip businesses in co-creating the Metaverse economies. She is passionate about identity, avatar and how to empower people to be the best version of themselves.

Read more

Subscribe to our mailing list

Unsupported Browser

Your web browser appears to be outdated. Our website may not look quite right in it.

Please consider updating your browser to enjoy an optimal experience.