Data-driven design is often thought of as A/B testing or website analytics, for measuring or evaluating success. But used earlier on, data can also be a powerful creative tool during the discovery and ideation phases of a project.
In this workshop, you will learn the principles of applying a Conscious Experience Design framework, in order to explore new ways to think with data, and learn how through positive action we can seek to bring change and influence to those around us, by creating awareness of our actions and decisions to people, the planet and strive for better outcomes.
This workshop will provide tools to provide better connected, personalized, and anticipatory experiences for people around the world. Through case studies, discussion and structured activities, you will gain new ways to approach creative problem-solving that can be applied to services, products, environments, supply chains, and more.
Date: 23 March 2023, Thursday
Time: 2pm to 5pm
Location: IMDA PIXEL Seminar Room (Level 2), 10 Central Exchange Green, Singapore 138649
Presenting Partner: Objective Experience
Objective Experience are one of the longest standing Customer Research and Strategic Design Consultancies across the Asia Pacific, with almost two decades across the landscape of user research methodologies, service design, systems mapping and HCD education for human focussed outcomes.
We pride ourselves on being one of the only agencies which has Consulting, Labs, Eye tracking and Recruitment all in house; a single source solution to our clients, students and Design Agency partners all over the world.
Our individual, group and corporate training stems from a decade of delivering face to face and remote capability across human centered design; enabling career paths and team skill progression in alignment with contemporary design practices
2.00 - 2.15pm: Introduction
2.15 – 3.00pm: User Centered Design (UCD, User Experience (UX) and Usability
3.00 – 3.10pm: Break
3.10 – 3.30pm: Introduction to Eye-Tracking
3.30 – 4.00pm: Eye-Tracking Research Methodology
4.00 – 4.10pm: Break
4.10 – 4.40pm: Sample Facilitation Session / Remote Observation
4.40 – 4.50pm: Basic Data Analysis for User testing
4.50 – 5.00pm: Closing
As a Senior UX Consultant with Objective Experience, Zakhran works on various usability testing, eye tracking research, and UI design projects. His Masters in Architecture gives him a unique understanding of how space impacts human experience, with experience designing spaces as well as the assets within a space.
Priyanga is a researcher who leverages her background in Psychology to empathize and uncover deeper insights. As a Senior UX Consultant with Objective Experience, Priyanga has worked on various usability tests, qualitative interviews and experience strategy projects.
Your web browser appears to be outdated. Our website may not look quite right in it.
Please consider updating your browser to enjoy an optimal experience.