Whether it’s your personal or business brand, digital storytelling is a powerful tool that can help you resonate with your target audience by inspiring trust, building empathy and creating a strong emotional connection. In this workshop, learn the basics of digital storytelling and find out how you can create compelling and emotionally engaging stories that help keep your audience engaged, loyal and places you at a competitive advantage.
Note: Laptop will be required for this workshop
Date: 8 December 2022, Thursday
Time: 2pm to 5pm
Location: IMDA PIXEL Seminar Room (Level 2), 10 Central Exchange Green, Singapore 138649
Presenting Partner: EY Digital Pte Ltd
At EY, our purpose is building a better working world. The insights and services we provide help to create long-term value for clients, people and society, and to build trust in the capital markets
2.00 - 2.50pm: Introduction on the basic elements of digital storytelling
2.50– 3.00pm: Break
3.00 – 4.15pm: Group activity: How do you tell a story?
4.15 – 4.25pm: Break
4.25 – 5.00pm: Team sharing, real-life context/examples wrap up
*Laptops will be required for the session
Armed with digital marketing experience for the last 8 years, Mas has worked together with various clients in both the public and private sector to develop compelling user experiences and content through various digital channels
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