With Design Thinking Towards a Circular Economy (Digital Sustainability Transformation)

As Climate Change and Sustainability are leading topics around the world today, and governments are taking action, businesses will have to change and adapt as well. One of the cornerstone ideas of this chance is Circularity - the idea of designing waste out of value chains through new ways of viewing problems. 


Design thinking, in its extended form, is a key tool any company can use to work towards a circular economy vision. In this interactive workshop, we will demystify the term circularity, share practical insights and case studies, and provide and apply frameworks and tools that can help participating business leaders take the first step on this important journey.


Date: 30 November 2022, Wednesday

Time: 2pm to 5pm

Location: IMDA PIXEL Seminar Room (Level 2), 10 Central Exchange Green, Singapore 138649




Presenting Partner: MING LABS

MING LABS is a strategic design firm, focused on sustainable growth. We design, we write code, and we love the business side of it all. We are hired to work on new problems together, instead of telling people what they want to hear. We do both strategy & production. To name a few: research, insights, business design, customer journeys, value mapping; UX, prototypes, design, and development.


We're trying to make things work well both for clients who pay for them — and for humans who end up using them. What you’re getting from MING is a team of, say, five people who’ll work with you day in and day out, and they will bring you somewhere new. Which is perhaps exactly where you’d like to end up. Be it new products, services, or ventures, we are up for the challenge. We love to work with aligned incentives, so we win when you win.

Event Schedule

  • 02:00 pm - 05:00 pm
    With Design Thinking Towards a Circular Economy (Digital Sustainability Transformation)

    2.00 – 2.15pm: Introduction & Ice breaker 

    2.15 – 2.40pm: Presentation

    2.40 – 3.00pm: Case studies from different industries

    3:00 – 4.50pm: Workshop Activity 

    4:50 – 5.00pm: Closing


Federica Lamera

Senior Business Design, MING LABS

Federica is a Senior Business Designer at MING Labs and has 10 years of experience in practicing service design, human-centered design, and design thinking. She worked on a broad range of projects across both public and private sectors such as logistics, banking, tourism, and retail. Federica is passionate about human behaviors and how design influences their lives. She believes in combining strategy, experience, and design to better understand how people behave and communicate and want to enable them to do so.

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Sebastian Mueller

Co-Founder, MING LABS

Sebastian is Founding Partner at MING Labs, leading the business design and corporate venture practice globally. He has worked with many MNCs, LLCs, and government agencies across their change and transformation programs, to put human-centeredness at the heart of change. Most recently, Sebastian is responsible for the sustainable design and circular business practices at MING Labs, working towards their mission of designing for a brighter future.

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