Circular Venture Design

Global waste generation isn’t showing any signs of slowing down, and largely as a society, we are still operating via the take-make-waste model. The world needs to drastically overhaul the way we design products, services and systems. “Over 70% of a product’s life-cycle costs and environmental footprint is determined during its design phases.” – Navi Radjou & Jaideep Prabhu in their book Frugal Innovation. 


This presents an immense responsibility on businesses to adopt a fundamentally different approach that can help us transition towards a circular and more sustainable economy.


This 3-hr workshop will take participants through design thinking and circular economic principles to help them integrate these into new ventures they are building.


Date: 20 October 2022, Thursday

Time: 2pm to 5pm

Location: IMDA PIXEL Seminar Room (Level 2), 10 Central Exchange Green, Singapore 138649




Presenting Partner: PALO IT

PALO IT Singapore Pte Ltd is an international software development and consulting firm with a strong focus on digital and technology innovation. Our approach takes the best of Design Thinking, Agile, and DevOps to help our clients disrupt their industries, reduce their time-to-market, and successfully run their digital transformations. 

Event Schedule

  • 02:00 pm - 05:00 pm
    Circular Venture Design


    ·         What is venture design

    ·         Values and expectations from workshop


    Understanding Your Target Market and Customers

    ·         Importance of personas

    ·         Hands-on exercise


    What is the Problem the Product/Service is Meant to Solve?

    ·         Introducing problems scenario, alternatives and value propositions

    ·         Hands-on exercise


    Visualisation Techniques

    ·         Importance of visualization and fun ways to do it

    ·         Introduction of storyboarding


    Introduction of Good Interview Techniques and Guidelines


    Circular Strategies

    ·         Introduction of circular economy and related strategies

    ·         Exercise to practice on application of circular strategies and good design


    Presentation and Sharing


Jeline Lim

Lead Designer, PALO IT

Jeline believes that design is not just about how it looks, but how it works. For the past 5 years, she has been inventing ways to improve digital user experience across all channels using the latest technologies, grounded in a strong foundation of best-practice design fundamentals. Jeline takes pride in her work and is proud to say that she created and led the concept and design for the SEA Games 2015 official sites, Singapore’s largest annual event - the Marina Bay Countdown 2015 & 2016, InfoComm Development Authority of Singapore (IDA) and revamped the Forty Hands website, People's Association, Youth.sg and Spa Esprit Group’s online presence.

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Ankush Samant

Head Design and Strategy, PALO IT

A creative strategy and digital transformation leader who has led multiple ideas from concept to strategic roadmaps both within large organisations and as standalone entities. Ankush is a certified Design Thinking professional with 15+ years of experience in formulating transformation frameworks, setting up experience design teams & practices and creating digital products for enterprises that cater to the ever-changing consumer needs. 

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