A workshop that teaches you how to go about when creating a brand from scratch. Are different people in your company presenting your company differently? Do you operate with different look and messaging across different marketing channels? This course gives you the insights for how to start thinking about your company as a brand.


Date: 16 June 2022, Thursday 

Time: 2pm to 5pm

Location: IMDA PIXEL (Seminar Room, Level 2), 10 Central Exchange Green, Singapore 138649

Seat are limited. Successful registrants will receive an email confirmation on the workshop details.




Presenting Partner: Lime Agency

Founded in 2015, Lime Agency is an award-winning branding agency based in Singapore. Their clients include DHI Worldwide, Cocoon Capital and Axxes Solutions.

Event Schedule

  • 02:00 pm - 05:00 pm
    How To Start With Branding?
    • 2:00PM - 2:15PM: Introduction 
    • 2:15PM - 3:00PM: Why, How and What (activity)
    • 3:00PM - 3:30PM: Target Audience (activity)
    • 3:30PM - 4:00PM: Brand Differentiators 
    • 4:00PM - 4:45PM: Look & Feel (activity) 
    • 4:45PM - 5:00PM: Wrap Up



Rigmor Berthier

Marketing Strategist

Master of Science from NTNU, Norway with a Master Degree in Marketing from HEC, Paris, France.

Over 22 years of experience in marketing, consulting and business management. Successfully built a company from scratch, together with 2 co-founders – with yearly market expansion and profit growth.

Built marketing strategies and brands for over 60 social enterprises and startups over the past 7 years. Worked with global brands represented on all continents of the world.


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Hui Ting Lee

Creative Director

Leading the Lime and Just Startup creative team.

Created brands for startups, social enterprises and global corporations for the past 7 years. Successfully built a company from scratch, together with 2 co-founders – with yearly market expansion and profit growth.

First prize in Singapore Packaging Design Award. Bronze award in Crowbar award for a book designed with unique Mandarin characters illustration.

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