Design Thinking For The Real World


The realisation of business goals requires understanding target users' core needs, envisaging value propositions, and the ability to implement. Find out how this workshop on the importance of clear prioritisation in Design Thinking can help to enable successful outcomes.


Date: 13 May 2022, Friday

Time: 10am to 12pm

Location: IMDA PIXEL (Seminar Room, L2), 10 Central Exchange Green, Singapore 138649

Seat are limited. Successful registrants will receive an email confirmation on the workshop details.




Presenting Partner: PebbleRoad

Founded in 2004, PebbleRoad is a Singapore-based strategy, design and innovation practice that helps clients scale and sustain digital transformation. Their clients include Enterprise Singapore, AIG and Telenor Group.


Event Schedule

  • 10:00AM - 10:10AM : Welcome and introduction

  • 10:10AM - 10:20AM: Presentation and discussion of the prepared scenario

  • 10:20AM - 10:50AM: Group exercise: Design thinking for idea generation

  • 10:50AM - 11:00AM: Break

  • 11:00AM - 11:10AM: Presentation of an evaluation framework

  • 11:10AM - 11:30AM: Group exercise: Implication analysis, scoping and prioritisation of ideas

  • 11:30AM - 11:50AM: Presentations by the groups

  • 11:50AM - 12:00PM: Wrapup
  • 10:00 am - 12:00 pm
    Design Thinking For The Real World


Wei Kong

Engagement Lead of PebbleRoad

Wei Kong is Engagement Lead with PebbleRoad working across private, public and non-profit sectors in bringing products and services to market. Expertise has covered design practice through design leadership to support business goals and organisational development.


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Wolfgang Maehr

Engagement Lead of PebbleRoad

Wolfgang Maehr is Engagement Lead with PebbleRoad and sees himself as an architect for systems, services and organisations. He helps organisations orchestrate their digital transformation journeys by being hands-on with developing products and services.

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