What is this about?This course will give you an overview in a selected number of technological tools that small and medium sized enterprises can use with ease to enhance their digital marketing strategies.We will go through:A selected list of marketing tools readily available for small businessesWhy they work (personalisation)Chatbots and conversational marketingVideo marketingEDMsAbout the Speakers: Rigmor is co-founder and marketing strategist at Lime Agency. With over 22 years of experience in marketing, consulting and business management, she has built marketing strategies and brands for over 70 social enterprises and start-ups over the past 5 years. She has worked with  global brands represented on all continents of the world. Hui Ting is a graphic designer with 9 years of experience. She directed the look and feel of branding, marketing and design projects for over 130 brands for the past 5 years at Lime Agency. She has won awards at the Singapore Packaging Star Awards (first prize) and Crowbar Awards (bronze).