Keith believes in the exponential potential of synergising business, innovation and design, to create transformative change and generate lasting value for our partners and clients. By integrating the domain of design strategy with business objectives and adopting a multidisciplinary approach, Keith strives to create thoughtful, holistic and innovative solutions that are desirable, feasible, viable, and ethical.
In Chemistry, Keith straddles the domains of Business and Design, and his contributions have been instrumental in various strategic design, business innovation, and experience design projects across both public and private sectors.
He blends a sensitivity towards systems thinking, and an empathic approach to problem-solving, which enable him to contribute towards the synthesis of actionable insights from ethnographic research and the translation of opportunities to tangible ideas.
In 2016, he co-founded and was the Chief Design Officer of Munch Technologies Pte. Ltd., a full-stack AI-enabled food discovery platform that aims to provide food discovery solutions to help users find the perfect dining spot. Outside of design, Keith is a photography-enthusiast, a passionate scuba-diver, and an avid music festival-goer.