In this workshop, you will learn about the power of telling viral brand stories, and how to do this in a digital world. The principles of successful and viral storytelling from case studies and examples. Learn about the 5-commandments of storytelling and get to practice how to apply the learnings to tell your own brand story through a short exercise.
Ideactio is a Singapore based Service Design and Innovation consultancy. Driven by deep user research, it has helped Singapore SMEs, startups and the public sector in strategic & transformational projects. It applies principles of user centered design and strategic foresight to make organizations digitally ready.