2.00 - 2.15pm: Ice Breaker and Introduction
2.15 - 3.00pm: Personas vs Target Market
3.00 - 3.45pm: Group Activities: Identify Micro Moments from the User Journey
3.45 - 4.30pm: Walk through the Peak & Troughs of Emotional Mapping
4.30 - 5.00pm: Validate your Predictions about your Customers
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