Event Schedule

  • 02:00 pm - 05:00 pm
    Sharpening the Design Concept From Micro Journey Moments

    2.00 - 2.15pm: Ice Breaker and Introduction

    2.15 - 3.00pm: Personas vs Target Market

    3.00 - 3.45pm: Group Activities: Identify Micro Moments from the User Journey

    3.45 - 4.30pm: Walk through the Peak & Troughs of Emotional Mapping

    4.30 - 5.00pm: Validate your Predictions about your Customers

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